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Breathtaking experience

Z770K 4K TV


  • Quantum Dot LED – 4K UHD with 120Hz Refresh
  • REGZA 4K Pro 8bit with FRC
  • Peak Brightness 1,000nits
  • IMAX Enhanced
  • Front Firing Speaker with Built-In Woofer
  • HDMI 2.1
  • Android OS
  • 3 Year Warranty
  • 4K TV

    Z770 Series

    Immersive real vision with heart shaking sound.

Breathtaking experience

With True Natural Colors

As high-end 4K TV, its high quality mainly reflects on outputting true natural colors, and brings unexceptional viewing experience to users.

Uncompromising picture quality
for breath-taking experience

REGZA Engine 4K PRO is Toshiba’s Al capable Flagship 4K Engine. With the power of precise analyzing technology and the Al picture professional, it drives the maximum potential of picture quality to reach the resolution of 4K for scenes, to deliver stunning picture quality for breath-taking viewing experience.

Quantum Dot Color

Quantum Dot Technology delivers over a billion shades of color that stay realistic. With real color expression, each detail of color turns to a more vivid, impressive, and stunning display.

REGZA Power Audio PRO+

REGZA Power Audio Pro+ comes with well-crafted 30W”Quad Passive REGZA bass woofer” and dual 25W“clear direct speakers”. The total 8OW of powerful set of speakers are fully tuned by optimized amplifier to reproduce the reality and impact of every scene. lts deep yet clear sound adds a soul-stirring spectacular to every scene, for more realistic breath-taking experience. *Actual wattage may vary by model. Please check the product specs

AI 4K Resolution+

Toshiba’s unique Al upscaling technology provides the near-4K level picture quality for Full HD contents. Instead of simply replicating every pixel, it intelligently detects the colors of neighboring pixels and decides the proper color of each pixel by considering the detail texture of the real sight. No matter what the content is, you can enjoy the every scene with the amazing clarity of near-4K quality.

Full Array Local Dimming

The LED backlight is divided into a number of zones, which enables the brightness of each zone to be controlled individually. Full Array Local Dimming technology makes the contrast of light and dark elements more incredible in these individual areas. A difference that you can really see in scenes with both light and shade, such as an impressive sunset.

Dolby Vision

Dolby Vision automatically optimizes your content scene-by-scene to make the most of your TVs display capabilities, deliver true-to-life images, and make everything you watch with vivid details and colours.

AI Picture Optimizer

Al Picture Optimizer technology instantly captures every frame of the picture with inteligent recognition of up to 11 real-timescenarios (e.g. face, building, snowing, indoor lighting, etc.), to make the viewing experience as real as possible based on the recognized scenarios. Let you get the most out of your contents with intelligently tailor-made picture quality. * The number of scenarios may vary by country.

Front-Firing Speaker

Front Firing Speaker transmits sound to every corner of your room, bringing an immersive stereophony directly to your ears. Immerse yourself in whatever you’re watching, as if you were at the scene, getting a true heart-shaking audio experience.

Dolby Atmos

Elevate your entertainment with the remarkable Dolby Atmos to take your favorite movies, shows, and games to the next level. Step into the action for an immersive surround sound experience like no other.

Android TV

Simplify your entertainment experience with Android TV, and discover 400,000+* movies and shows in one place. Find new favorites faster with voice search, and cast your photos, videos, and music from devices to your TV easily with Chromecast built-in.

Far Field Voice

Use your voice to watch live TV, search for titles, play music, switch inputs, control compatible smart home devices, and more. Free your hands at any moment.

Chromecast built-in

Go from your phone, tablet, or laptop to your TV in an instant with Chromecast built-inTM. Cast your favorite movies, shows, apps, and games.

Google Play

Google Play brings your favorite apps and games to your TV. Watch, play, and do whatever you want, whenever you want.

Bezelless Design

To create a truly stylish look, Toshiba TV pushes the edges to new extremes. The reduced bezel flows directly into the display without interruptions, providing you with an enriched, immersive viewing experience.

Designed in Japan

Toshiba TV pursues the philosophy of “Essential Beauty” which is made based on the horizontal and vertical lines in the living space, it makes the living room look stylish by merging into its surroundings.

Pure Metal Stand

The TV applies pure anodized metal to deliver a gorgeous look while retaining a strong, rugged build.


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