About

About2024-10-10T08:50:37+00:00

The History of Toshiba TV

Toshiba TV has a rich history and experience in the television industry. The company has been manufacturing and innovating in the TV market for over 70 years. Since the introduction of their first black-and-white TV in 1952, Toshiba has been a prominent player in the industry, consistently delivering new technologies and advancements to enhance the viewing experience.

No.1 TV Brand in Japan

Toshiba TV is proud to announce that it has become the No.1 TV brand* in Japan. Based on the BCN Ranking published in January 2023, the sales quantity of Toshiba TV in the digital TV category, “It is with great pride that we announce our achievement in Japan,’ said Mr. Yasuhiro Ishibashi, executive vice president of TVS REGZA Corporation. “This proves our great effort in improving technology, quality, branding, and sales activities to provide customers with a better viewing environment.”

* In 2022 reached 24.1%, which ranks No.1 in the Japanese market. This marks the first time Toshiba TV has achieved this distinction in its digital TV history.

Japan Quality

Toshiba TV has a strict quality control process in place to ensure that its TVs meet high standards of reliability and performance. Toshiba conducts rigorous testing on its TVs at various stages of the manufacturing process. This includes testing for durability, functionality, and performance under different conditions to ensure that the TVs can withstand regular use and deliver optimal performance.

Designed in Japan

Toshiba TV follows the philosophy of “Essential Beauty.” This means, “We refine our TV design only in ways that enhance the viewing experience, bring more realism, and offer something better for the environment.”

Fine Tuned in Japan

Toshiba TV’s Picture Professionals spent long hours tuning various picture parameters to unlock the display’s maximum potential.

Toshiba TV’s engineers have researched and tested to naturally restore detailed textures in both bright and dark areas. Uncompromised picture and audio tuning set Toshiba apart from other TV makers—tuning is the key to premium quality.

Advanced Technology of Toshiba TV

Toshiba’s REGZA Engine ZRi, newly introduced in 2023, features a revolutionary AI engine. Its machine learning algorithms automatically optimise picture and sound based on what you’re watching and your environment, delivering an immersive viewing experience.

AI 4K Upscaling

Upscale your content to near-4K reality

AI Picture Optimiser

AI real-time scenario-specific optimisation

AI Auto View Pro

Vivid colours and optimal brightness in any environment

5.1.2 Surround

Taking sound into a whole new realm through an authentic 5.1.2 Multichannel sound system

REGZA Power Audio Pro+

Embrace the symphony of beats and sonic immersion

360 Surround Upscaling

Experience audio that wraps around your senses

Environmental Consideration

Environmental Certification

  • Toshiba TVs are ROHS certified, restricting the use of hazardous materials to minimise environmental impact.

Environmental Packaging

  • 100% of the packaging boxes are made from recyclable corrugated cardboard.
  • 90% of the box materials come from recycled pulp.
  • Colour ink is replaced with eco-friendly alternatives.

Environmental Manufacturing

  • 95% of TV structural components are recyclable.
  • Optimised TV backlighting systems reduce energy consumption by 25%.
  • Slimmer panels result in lower energy consumption and improved heat dissipation.

Awards of Toshiba TV

We have garnered high acclaim in Japan for our innovative high image quality, advanced features, and outstanding convenience. Here is a partial list of the awards we have received.

VGP 2023 SUMMER
GRAND PRIZE WINNER
X9900M/Z970M/Z870M series

For high performance TV series equipped with OLED/Mini LED display, unique high picture quality engine, and Time Shift Machine function.

VGP 2023 SUMMER
GOLD AWARD WINNER
75Z770L77X9900M

4K OLED TV (Over 70 Inches)

VGP 2023 SUMMER
GOLD AWARD WINNER
55X9900M

4K OLED TV (50 – 59 Inches)

VGP 2023 SUMMER
GOLD AWARD WINNER
85Z970M

4K LCD TV (Over 80 Inches)

VGP 2023 SUMMER
GOLD AWARD WINNER
75Z970M

4K LCD TV (75 – 79 Inches)

VGP 2023 SUMMER
GOLD AWARD WINNER
55Z970M

4K LCD TV (65 – 69 Inches)

VGP 2023
GRAND PRIZE WINNER
Z770L/Z670L Series

VGP 2023
GOLD AWARD WINNER
75Z770L

4K LCD TV (75 – 79 Inches)

VGP 2023
GOLD AWARD WINNER
652770L

4K LCD TV (65 – 69 Inches)

VGP 2023
GOLD AWARD WINNER
55Z770L

4K LCD TV (55 – 59 Inches)

VGP 2023
GOLD AWARD WINNER
43Z770L

4K LCD TV (Under 45 Inches)

Go to Top